> The State of AI in Insurance 2026
Most AI reports tell you adoption is rising and transformation is coming. That is not the useful part.
✅ a clear stock-take of how AI is being used across the insurance value chain, with a focus on the areas where stronger data foundations can unlock better commercial outcomes.
✅ a grounded view of how insurers can realize ROI from their data, not just by “doing AI,” but by making underwriting, claims, fraud, retention and service workflows more data-driven, usable and measurable.
✅ the strongest stats and research points on adoption momentum, governance pressure, operational risk and pilot failure, pulled into one place so your team can stop guessing and start prioritizing.
✅ a sharper understanding of where underwriting still relies too heavily on individual judgment, where valuable data sits unused inside workflows, and why insurers that operationalize data more effectively are in a stronger position.
✅ a practical checklist for escaping AI pilot purgatory, including the workflow, data, governance and measurement issues that need to be fixed before AI can scale.
This report is for insurance leaders who are tired of broad AI hype and want something more operational.
A large share of AI initiatives still fail to generate meaningful returns, and many organisations still do not measure success properly. That is not just a technology problem. It is a capital allocation problem.
This report helps leaders separate high-potential use cases from expensive distractions. It shows where AI is already producing stronger ROI signals.
The message is not “be afraid of AI.”
The message is: be afraid of wasting money on AI without the data foundations, controls and operating model needed to make it work.